6 Ways to Use Facebook Live Video for Your Business

Are you wondering how your can use Facebook Live?

Looking for examples to help you get started?

Using live will improve your Facebook reach and it can take less time than writing individual posts.


1: Give an Inside Look at Your Business

You can also use Facebook Live video to give fans a behind-the-scenes look at your business and how you work.

For example, suppose that some of your followers are interested in getting into your line of work. You could use a Live video session to share your process and educate people who are looking for this information.

You might also focus on an aspect of your business that your target audience would be interested in learning more about.

2: Address Blog Comments

One way to use Facebook Live video for your business is to discuss a topic that your audience is interested in. For example, maybe you’ve written a blog post on a subject that you know your readers will have questions about.

Although you can answer readers’ comments on your blog, it’s much quicker (and more efficient) to schedule a Facebook Live video session where you can answer many of their questions at once. This encourages your fans to tune in for the live video session rather than wait for a replay. It also saves you time because you can address their questions upfront.


3: Promote Your Upcoming Event

Facebook Live is a great way to announce an upcoming event. Once you’ve planned the event, create a post to let fans know you have a special announcement to make. Then, share specific details about your event on your Live video.

When announcing an event on Live video, be sure to have an easy-to-remember URL that you can share with your viewers. Post this link in the video comments as well, in case viewers don’t have a chance to write it down.

4: Tease New Products

Another way to use Facebook Live video is to give your fans a sneak peek of your products. For example, if you just received a shipment of a new product, but it’s not yet available on your website, you could use a Live video to tease it to customers.

5: Answer FAQs

Customer service is an important part of any business. Chances are, you answer every question that comes in, even if it’s a repeat question. While it’s important that you respond to every question, this can eat up a lot of time. Fortunately, this is an area where live video can be useful.

For example, you might identify a common question that your customer service team receives, and rather than answer the question again and again, you can have a Facebook Live video session to answer it. When you’re finished, you’ll have a video archive that you can share with your customer service team so everyone references the same materials.

6: Engage With Your Facebook Group Members

Do you run a Facebook group for your business? Maybe you sell a product that provides customer access to a Facebook group once they purchase from you. If you run a Facebook group and already use live video on your page, expanding it to a group is a no-brainer.

For example, you could broadcast live weekly updates that are relevant to your group





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